Online marketing is quite a vast subject. Learning in detail about it would take you a lot of time. Instead of spending time on learning what online marketing is all about and how things work on the Internet, one should start with these simple marketing strategies and you will learn while doing them. These are five simple, but effective ways by which you can boost your web site’s visibility, rank higher and attract more traffic. Since these do not involve any complex tasks or procedures, one can start with them right away:
Blogs: Blogging is a proven and widely accepted way to improve you online PR. Be it a small business or a large one, blogs are an inseperable and important part of online marketing. By posting informative and helpful articles, you can have your customers interact with you business. You can integrate a blog section on your web site where you can post such blogs and generate customer interaction. Be careful while blogging, make use of authenticate and unique content as copying or duplicating is banned and unacceptable.
Commenting: It is a way by which you can potray your thoughts to you target audience with minimal effort. Commet on blogs belonging to the same field as of yours and add something valuable to it. Many people pretend to have read the whole blog and comment. It shows when you read it and when you pretend to. Hence, comment on a blog you find interesting and try adding something helpful and authentic.
Guest Author: Writing and posting blogs on your web site is one thing but, doing the same for another web site is very helpful. This is when you become a guest author and post something useful and unique. Blogs from guest authors are given preferance and is thus a great way to reach a new target auduience with minimal eforts. Those blogs will include links to your website and you will improve your visibility due to these incoming links.
Tweet: Start tweeting about your business, if you haven’t started yet. It is a very easy and effective way to convey your thoughts to others. However, do not use twitter for advertising. You can post about your products or services but do not post too frequently. Also, its not like you just need to update once a day and remain idle for the rest of the day. Tweet a few times and that will be helpful. Your twitter profile needs to be to the point. People should quickly come to know what you do and what you have to offer. Remember to keep your tweets informative and concise.
Answer queries on LinkedIn: LinkedIn is another simple but effective tool for online marketing. You can do this whenever you want. All you have to do is answer the question your group member have asked. By providing helpful and genuine answers you can make your presence felt. Do not stress on the advertising of your products or services. Your goal should be to help them with their questions and then you can ask them to contact you if they want to.