With millions of websites present on Google, one cannot be sure that ranking of sites will remain constant all the time, there are fluctuations. What position a website attains is totally decided by Google. There are times when websites may not be in a first position as it was earlier. Changes happen. With Google announcing algorithm updates, the field of online marketing is also evolving. Having said that, the search engine giant is soon to roll out a Panda refresh in the next two to four weeks. This reflects that the online marketing is changing and it is are changing for better. If you’re optimizing a website, there are chances that it may sometimes perform poorly. There are many reasons for this – not being updated by Google’s rules or missing on certain SEO techniques. Here are some of the ways through which you can improve SEO for a website:
Check Analytics Report:
Google Analytics is a popular tool to know about your site’s health. Once you connect Google Webmaster account to Analytics, you can keep track on rankings, impressions, and CTRs. Being an SEO expert, it’s significant to keep checking your site’s performance occasionally. If there are any crawling errors or issue with XML sitemap, the tool helps you to know about it. Once you’ve identified the problem, you can think of strategies to improve on it. Are people leaving your site quickly? The tools help you to recognize the pages responsible for high bounce rates. With the analytics report, you can fine tune your website through page name, metadata, headings, list items, body content and links, thus improving your chances of optimizing your website.
Make On-page Better:
When it comes to performing on page SEO, you need to take into consideration factors such as content freshness, page title, page description, headings, image optimization, ALT tag to describe the picture, use descriptive file names, keyword-rich meta tags, Content Delivery Network and so on. On-page is not just limited to this, there are other elements which you haven’t thought of like using breadcrumbs for structured navigation, internal linking, using Google Authorship for all pages of websites. You need to ensure that you haven’t missed any on-page optimization. If ever you do, take the necessary steps to rectify it as on-page is the most important process for better ranking and determines the success of a campaign.
Aim For Natural Backlinks:
In SEO, you need to earn links which happen when you chose relevant sites related to your websites. Many sites fail to perform as they haven’t been getting recommendations necessary to prove relevance on search engines. Off-page SEO link building should focus on blog/forum commenting, directory submission, video marketing, article/PDF submission, image submission, social bookmarking and so on. When you take advantage of all these activities equally, you can see improvements in getting inbound links. This makes your SEO more refined.
Keep Updating Site With New Content:
To gain more exposure on Search engines, as well as to improve optimization process, your websites need to have fresh and engaging content. SEO is largely dependent on content, which serves the purpose of getting your site better ranking and relevant traffic. By regularly updating your site, you’re enhancing the site’s relevancy and authority for search engines. If your site is performing poorly on SERPs and the reason is not having updated content, then it’s time to insert fresh content to improve SEO.