Hashtags are common on Twitter, but even Facebook has lately introduced hashtags last month. This move has been welcomed by mixed emotions, ranging from excitement to apprehension to confusion at this strange symbol suddenly appearing in status updates. You will find an informal poll on Facebook capturing all these sentiments. Here is a quick guide on understanding hashtags. It will enable you to use them with confidence and impress your friends and colleagues.
Hashtags are similar to keywords which can be used to organize messages on a social media. This helps in searching and grouping of messages with given hashtags. Hashtags are preceded by the pound sign (#) and can be a word or a short phrase (i.e. #Hashtag or #ThisIsAHashtag). Place a pound sign in your message and turn them into hashtags. However, the real potential of hashtags comes in when other people using the same keyword(s) so that by clicking on a hashtag you can get a group of other messages on that topic.
Common uses of hashtags:
- Potray emotions: #happy #angry #love
- Identify places or brands or events: #Hawaii #GrandPrix #F1
- Make recommendations:#MustRead #MustWatch #NowPlaying
- Connect with like-minded individuals:#DogLovers #Cupcakeaddicts
The trick to hastags is to use common keywords that other people would use when looking for content in your message on a social media platform. Do a quick search for keywords prior to posting your message to see which hashtags are popular (called “trending”).
Three common dont’s :
- Don’t hashtag every word (i.e. #I #am #so #excited #today)
- Don’t Hashtag the same word twice (i.e. It is Christmas#. Here is a photo of my #Christmas tree, my #Christmas presents, and my awesome #Christmas dinner!)
- Don’t Separate keywords. If your keyword is “red shoes” your hashtag should be #RedShoes. If you write it as #Red #Shoes, this will give you two different keywords: “red” and “shoes”.
You can use hashtags anywhere in your message.
Why should I use hashtags?
You should use Hashtags for your brands to increase exposure and organize your content. These two reasons are more than enough to influence you to use hashtags on your personal messages or brands. They suddenly tend to gain even more power, especially when you are promoting your brand on social media with them.
The hashtag has evolved into a character. It has something that can describe a mood or experience and people can join in that experience. This is exactly what brands want to do but in a relevant social context.Nissan’ uses hashtag strategy in connection with campaigns and/or events as a way to build momentum and enhance engagement and sharing and, ultimately, reach. However, a hashtag has to have a “A hashtag has to have a purpose, wither to make it bigger or better. There are many hashtags that have gone tremendously wrong.
Today hashtags provide more value to brands than to consumers.