Social media marketing holds a lot of scope for businesses looking to grow their brand digitally. The platform has changed drastically over time and 2016 was a year of massive evolution as several new trends were introduced. These changes are opportunities for businesses to extend its outreach and use innovative solutions to speak up to its audience. Brands need to stay abreast with the ever-changing market to maintain the competitiveness and improve its reach.
It is clear that the social media is a solid marketing tool and if used correctly, it can take your business a level ahead. There are some trends that are here to stay and will dominate the industry this year.
We’ve all used and experienced the new live video feature on Facebook, which is now also available on Instagram. In fact, the live video streaming was first initiated by Periscope, a Twitter acquired company, to deliver real-time content. Now, we have Facebook Live that has become so popular among users and even businesses can make good use of this feature. From gossips to pep talk to promotion, Live video feature can be creative in a host of way.
For immediate problem-solving, many brands are using customer service chatbots, which is an instant messaging feature where users can get in touch with support executive through the chat box, making communication faster and easier. Organizations have made customer service a priority and thus, largely using chatbots to improve message responsiveness. This will significantly reduce response time and enable customers to get their queries sorted in a considerably lesser time.
Paid content marketing will never die. The complex social media algorithm is making it difficult for businesses to produce results organically. Everything comes at a cost, especially sales leads. If you want to generate real business, you have to shell out a few bucks. Social media demands quality-rich content with the potential to entice users and engagement. That being the ultimate need, sometimes you’ll need to sponsor your posts.
Messaging apps have more users than the social media platforms and this fact shows us how valuable social messaging can be for businesses. Whatsapp has already crossed the 1 Billion user mark, while other popular apps such as Messenger, WeChat, etc. are keeping up. With that amount of growth, organizations will probably shift their attention from social media to social messaging.