Hashtags immediately remind you of Twitter and those interesting memes that pop up in the trending sidebar everyday. However, they are more than a source of entertainment-they are a integral part of Social Media Branding.
With the IPL season, everyone is Tweeting and the hashtag to encourages users to comment throughout the season and some of those Tweets show up on screen during the live broadcast.
A new study from RadiumOne tells us that hashtags are becoming more common for all kinds of online sharing, not just Twitter and it is especially catching on with mobile users as it allows to convey a concept in a single word.
58 percent of respondents utilize hashtags on a regular basis, and 71 percent of regular hashtag users do so from their mobile devices
43 percent of respondents think hashtags are useful and 34% use them to search/follow categories and brands of personal interest
51 percent of respondents would share hashtags more often if they knew advertisers awarded discounts for sharing product based hashtags
41 percent of respondents use hashtags to communicate personal ideas and feelings
People are clicking on hashtags. A year ago, clicking a hashtag would not lead you to similar information but now it does. There maybe a few random messages here and there but in general, if I click on #wine, I’m going to find people talking about wine. The trick for brands, is training consumers to use the right tag or if thats not an option, you could let learn it by throwing new hastags at them and hope it works.
#Ritz sometimes takes me to the buttery cracker, but it also takes me to the hotel and to “ritzy” photos. So how will you train your consumers? For starters, you could reward them for their efforts. Inducing a hashtag to a Tweet doubles the engagement but that does not work always , so avoid going ballastic with the use of hastags . Test them on other forms of communication such as Facebook updates, email messages, Pinterest pins etc.before tweeting
|Social Media Marketing|