Since its launch in 2006, Twitter has become widely popular among people and a key component in online marketing. And when we combine SEO with social media, the benefits we receive from Twitter can easily be factorized. Here are the ways in which Twitter can be used in SEO to boost your campaigns.
Know Your Customers
With the help of Twitter, a search engine optimization or social media marketing expert can find out potential customers to a company. For this, one need to search for the target keyword on Twitter search bar. Once you have the list of people in front of you, you may continue to interact with them just like you would do in usual case. The moment you have been successful in establishing a good relationship with that particular user, you can simply tweet out to them with a link back to your own website.
Build content with influential users
Attract more number of people, especially those that are interested in your niche, by creating content that naturally drives their attention. For example, a website that specializes in selling sports product can create a post about the sports product choice of well-known sports person. On the content, link all the mentioned sports person with their Twitter accounts. Make sure to focus on making a well-written post, something that will be informative or fun to read. Then tweet about your content, including the @usersnames of the sports person you featured, and a backlink to your post. In this way, users will be able to find your tweet easily, retweet it and drive their fans to your page. Besides this benefit, if news websites and blogs pick up your content, they will also be putting a backlinks to your site.
Competitions and Promotions on Twitter
Although its not so widely popular, it still can prove to be beneficial if you don’t have budget issue and can invest in SEO a little more. You can run competitions over Twitter to attract more followers. The higher number of followers you have, the greater is the opportunity of getting them to your website.