When landing on a website, we typically navigate from page-to-page while navigation pattern differs when there is a one-page website. There’s only one way through navigation, which is scrolling. Single page websites, as the name suggests, is one-page website that includes additional like about us, services and contact details. The only aim of these sites is to provide valuable information to users in order to make decision-making easy for them. The trend of one-page websites has picked up over the years but what about your site’s ranking? It is true that Search Engine Optimization for these websites too matters. The opportunities for doing SEO tasks for single page sites are quite limited but still you can achieve desired results just like any other website.
Following are the reasons why such websites limit Seo work:
Linking opportunity: Since your site contains only one page then you can lose the opportunity for internal linking, as well as external linking, which is bad for SEO.
One set Metadata and keyword: Another problem with one-page website is you can target only one keyword phrase and metadata. The page can contain only one title tag and meta description to attract your clients.
Page weight: Google does not acknowledge web sites which are heavy as they take long time to load. Since SEO requires enhancing the overall website, this could make the website burdensome.
These problems are certainly going to affect your SEO process to optimize a website. So, what’s the solution? You can still make the website search engine friendly with the simple tips.
Create a section for blog: The primary goal of SEO is to make your website visible, bringing maximum visitors and achieve ranking. Keeping up with this demand, you can create a separate section for blogs in your site directory. Ensure your blogs are keyword rich.
Getting backlinks: High-quality backlinks from established website holds a top priority in SEO efforts as it helps to gain higher ranking on search engine result pages (SERPs). To get inbound links, you can submit your website to business listings, review sites or do some guest blogs. Make sure your are socially active on Facebook or Twitter, this helps to bring brand awareness, build loyal customers and drive traffic to your website.
Make keyword-rich: You can insert top ranking keywords, quality meta description and add relevant title tags. The target is to make search engines crawl and index with relevant keywords on your one-page website. You can also include alt tags for images. You can also use multiple H1 tags with relevant keywords.
Content & keep it updated: Your one-page website should have content which is fresh and updated. Engaging content can help you retain customers. With these websites, storytelling content works the best. It keeps visitors glued to your site.
Google Analytics: Lastly, once you’ve implemented the above rules then use Google Analytics to keep track about your SEO efforts for website performance. You can also modify your campaign’s goal conversions. You cannot expect SEO results overnight as it usually takes around 6 months or so, to make your website improve its position on search engine.
Search Engine Optimization for one-page websites can be tricky. You just need to follow the guidelines to get the desired results.