The year 2014 saw Google continuously updating its search engine algorithms and it is certain that search engine optimization is littered with speculation and hypothetical practices. As SEO experts may well be aware that Google has made a rule to reduce that visibility of low-value pages, particularly those that are over-optimized for keywords. This doesn’t mean that there are hardly any optimization techniques left. There are some strategies that will still work in 2015:
Targeting Hummingbird-friendly keywords:
The Hummingbird algorithm is by far the largest change Google has announced. The intent of this update is to allow search engine (Google) to perform a better search by improving the semantic search. Look for targeting long tail keywords specifically focusing on conversational phrases as many people prefer to search in conversational tone when finding any service/product. As conversational search becomes the norm, Hummingbird lends understanding to the intent and contextual meaning of terms used in a query.
Streamline URL Structure
A URL structure and links form an important part of making your website visible. It is necessary to make sure you create streamlined URL structure rather than websites with messy structures and confusing content organization. The only aim of maintaining a clear website URL is it helps to make search engine friendly. Most websites which use too many characters in URL have lower click-through rates from search-engine results. Many time search engine rankings get hurt due to broken links and 404 errors. Pages with too many outbound links are generally considered to hurt search rankings, although exactly how many is too many remains debatable.
Focus on fewer but quality links
You need to focus on getting fewer quality links instead of hundreds of single links from second-rate sites. Most of the times, whenever your kink or brand lands on your site along with competitors or similar Web resources, Google gets the hint that your site and those similar companies are related. To achieve co-citations, perform a Google search for lists such as top 10 [generic term for your business], or best [generic term for your product] of 2013.
Think beyond getting Personalized search results
This year, SEO calls for making your search results unbiased and truly accurate. Since, Google has your personalized search, it is difficult to get accurate idea of page ranks for customers. Tracking location-specific rankings may be biased by your IP address and the location set under Google Search Tools. Both of these must match your target location in order to see true, local results. A similar problem can occur when you’re using web-based tools for SEO. These tools do let you tweak the location settings, but they check the rankings via their own IP addresses.
Focus on Secure Encryption
Make sure your website is secured in order to boost your search engine rankings as Google issued a norm that states HTTPS would now become a ranking signal. Once your site is HTTPS secured, it is easier to transfer data safely across the web. HTTPS relies on SSL technology to protect information. The only thing you need to do is get an SSL Certificate, usually on a paid basis, and install it on the server. In addition to this cost, all HTTP URLs would have to be permanently redirected and any absolute internal links would need to be edited into HTTPS URLs or into relative URLs.
Get acquainted with responsive design:
Google and Bing has given more weight-age to websites which are mobile friendly. According to these search engines, user experience is best achieved if the site has responsive design. If your website isn’t mobile friendly, it’s time to do it now. As predicted by Comscore in 2012, mobile traffic would surpass desktop traffic in 2015 and this totally stands true!
To make sure your website achieves all these parameters, contact Valuehits, which is a leading SEO firm in Mumbai, India.