It’s the age of digital marketing! Many consumers are now turning to search engines to make online purchases and the reason for websites getting huge traffic can be attributed to search engine optimization (SEO). So, what is SEO exactly? It is process of making your website visible and getting organic traffic from search engines like Google, Bing and Yahoo. The process of optimizing website is constantly changing with the development of new strategies and new trends. It is something which will constantly evolve. So how do you improve your website visibility? Here are 5 strategies every retailer should implement.
Smartphones and tablets usage are overwhelmingly increasing, so it is vital to have a well-optimized mobile presence for your website. It is best to have just one URL for both mobile and desktop. Separate mobile URLs are ok, too, but they require additional steps for optimization. If you don’t have a mobile website, or a responsive website that provides a tailored experience to mobile users, it’s unlikely that Google will tag your results as ‘mobile friendly’ – and that could lead to fewer people clicking through to your site, no matter how well you might be ranking.
Social Media Integration:
In order to maximize the results of website optimization, it is necessary to integrate social media with SEO. Search-related objectives should be factored in social media plans for audience development, user engagement and content promotion.
Content & Broken Links:
It is better to eliminate large scale sources of duplicate content. In fact, you should also avoid questionable links in a site’s link profile. It is good to be in compliance with Google’s guidelines for sponsored content/native advertising. Start by checking the key indicators of each page’s content, namely: the Title tag, the Description tag, the page’s heading tags, image tags and links off to other pages and websites. If any of these is missing or there is duplicate content or broken links, then this can badly impact your web site’s overall performance.
Use Different Types of Content:
It is not necessary that content should always be in the form of text. There are a lot of ways to convey a message that can be shared and indexed by search engines. Below are some of the ways you can generate content on your site:
I) Videos: Videos are great for a number of reasons. They are much more likely to be shared, they tell a story and most importantly they illicit trust. With the amount of websites that exist, written content can sometimes become overwhelming. If customers don’t like what they see, they will move on to your competitor’s site in no time. You can create videos about your business, customers or even testimonials. Or here is one we created.
II) Infographics: Infographics are basically large format images presented in a form of graphics and charts containing a lot of data. They can be a good way of getting links. Infographics are great for social sharing and help generate relevant links for your site useful Search Engine Optimization campaign.