Do you really write meta descriptions to get maximum click through? You have heard its hundred times that you should always write for users first and then focus on search engines. However, it doesn’t stands trues when you write meta descriptions. What exactly is meta description? It is basically is an HTML tag used wherein a web page/blog article is presented in a snippet form and which can be customized on most platforms.
Keep it Limited to 155 Characters or Less:
The length of a meta description should be between 150-160 characters. Sticking to this rule can be challenging when writing a perfect description for a web page but once you exceed these characters it could results in harming your rankings on Search engine result pages (SERPs). Keep you content short and precise and Avoid using awkward mid-sentence breaks. A clear content always inspires user to click on a relevant link.
Write for Users:
Repeating the earlier mentioned point, you should always write for the users first. The only reason for this is to make your copy welcoming and engaging. You should always aim for a warm tone that welcomes the user to enter your virtual front door. Inserting numerous keyword phrases in one meta description won’t get you very far in the SERPs, even if you do rank in the top 3 results for the phrase(s) you’re targeting. Your goal should be to write with a warm tone that welcomes the user to enter your virtual front door.
A Call-to-Action or Offer
Incorporate call to action at the end of meta description is a great way to get maximum click-through rate. Your website’s meta description is essentially an ad in the SERPs, especially if you’re ranking in the top positions just below the paid ads.
Use of Names to Grow Credibility:
To increase credibility of your company, you can drop some names of clients, vendors, brands or certifications to which your company is associated. Don’t go crazy and don’t forget the other tips outlined in this post, but if you’re crafty enough to make it work within your allotted character limit go for it!
Test, Monitor & Adapt
With anything that you do online associated with your website and marketing efforts, it’s key that you test, monitor and adapt your activities based on our ability as marketers to track what’s working and what’s not. This goes for your SEO activities and your meta descriptions too. Don’t be afraid to experiment a little to see what works best for your website and industry. If one of the aforementioed tips does wonders for you, try doing more of it for other pages on your site.
Hopefully you can now see powerful meta descriptions getting you better ranking position. Make your SEO plan work for you with meta descriptions that leads to stronger results.