SEO stands for ‘Search Engine Optimization’. It is considered to be one of the best ways to attract traffic for your website without any cost involved. With the help of SEO, the rank of your web page improves on various search engines. Search engines such as Google, Yahoo, etc display search results whenever a query is entered in the search box. The websites which are optimized, rank on the top and hence more traffic is attracted towards them.
Following are a few simple steps to be followed for an effective SEO. These simple but effective tips can have a huge impact on your page rank:
Monitor Your Progress: Start with making a note of your page rank at the start and keep it under constant check. Keeping a track of your progress helps you perform SEO efficiently for your website. Tools such as Alexa and Google toolbar can be used for this.
Keywords: They play a very important role in improving your PR. Appropriate keywords should be used in your titles/blogs/comments/URLs etc. At the same time one needs to be careful with the number of keywords being used as a high amount will result into spamming and your website will be ignored by search engine spiders. Hence, use an appropriate amount of keywords.
Linking: Various internal links and hyperlinks are effective tools for increasing your PR. Make your links search-engine friendly so as to boost your chances of being listed in the search results. It is considered to be an effective was to boost traffic.
Site Map: It is a list of pages of a website accessible to crawlers and spiders. Hence it makes it easier for them to reach your website. Thus, one should create a site map.
Search-friendly URLs: Make your URLs search friendly so that their visibility is boosted. Make good use of keywords in order to make your URL search friendly.
Image Information: Describe you image with a description that includes keywords. Crawlers do not crawl on images. They only take into account the text on your web page. Hence, you should add a description for every image containing certain keywords.
Fresh Content: Keep on updating the content on your website. Post blogs, articles etc regularly as this attracts traffic on your website. It also encourages interaction between you and your clients/customers.
Link Tie-ups:You can have tie-ups with other sites of your interest and ask them to include links to your website and in return you will do the same for them. This will do good to both of you guys.
Make Use Of Social Media: Social Media is an effective and efficient way to reach your target audience. This also leads to interaction between you and your customers. Hence, in turn this generates higher PR.
Avoid Duplication: Spend enough time or hire a SEO specialist in order to create unique content for your web page. Google and other search engines don’t like duplication.