Tablets and smartphones often watch television while they are using their mobile devices as well. Flipping through a variety of content and features that enrich television programming, this trend is known as the second screen revolution. Second screen apps, social networks, and mobile sites increase the promotion of television shows, and the demand for products and services. Many businesses are capitalizing on this new wave in digital media. Broadcasters, advertisers, electronics manufacturers, and technology companies are working to further the uses of second screen capabilities. Changing the way people experience watching TV and mobile devices is proving to be an invaluable tool for broadcasters and advertisers. This is a major advantage of second screen activities.
Social media has made the TV watching more interactive than before, with users sharing their comments and insights about programs while watching them. When social media users comments, it automatically encourages their friends to join in and watch. Mobile apps that provide updates on television programs are also popular with device users who are watching TV. Users read and explore content as they watch shows to find out more about what they are seeing. There are also apps that provide bonus content and features related to television shows, including photos, interviews, polls, games, contests, and more. Offering viewers these types of extras increases their engagement and loyalty.
Commercial ads promoting products and services are also integrated into second screen apps and sites. Instead of plainly providing an commercial, these ads aim to engage their users in some way. This increases the involvement from the end user and is effective in creating impressions and branding.
For example, Shazam is an app that is utilized by many brands. Shazam gives mobile users access to exclusive content and special offers, giving the users tailor made second screen experiences, as the app was made to cater to interactive ads during the Super Bowl. Their effort was highly successful in attracting fans.
Disney Second Screen provides content designed to go with the movie you are watching by allowing interaction between Blu-ray movies and iPads or computers. You get interactive galleries, videos, games, informational content, special effects, and other enhancements. The features works with movies from Walt Disney Studios Motion Pictures, which sync with devices through an audio cue, visual indicator, or manual input.
The distraction of viewers from commercial advertising while they are using their tablet or smartphone is the central challenge of the second screen revolution. In order to avoid this dilemma, the experience needs to be standardized. A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received.
It becomes distracting for the users to access commercial advertising while they are using their tablet or smartphone and this becomes a challenge with the second screen revolution. A standard technology should be put in place that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received. Advertising content should be programmed to run simultaneously, with special effects and interactive features active in the mobile device version. This can definitely boost the interest of many.