Do Facebook Likes Matter?

Social media has become an unstoppable juggernaut over the past decade. The growth of social networking sites like Facebook, Twitter, Instagram, etc. leaves you in awe. They have their own apps and their huge traffic and reach, have a massive effect on how businesses operate. Social media has a significant impact on the way news and information is spread and have changed the ways of commercial entities operation entirely. Facebook has been making waves in the social media marketing industry, and every Facebook advertising expert will agree to it.

Facebook likes can drive your revenue for a bit, and they can increase certain aspects of your business that relate to how much you can earn. Facebook likes are not actually currency in and of themselves, but they may be valued like a kind of pseudo money. The thing you should use to measure how well your business is doing is simply revenue. That should keep things simple.

That does not mean Facebook likes are useless, nor it is absolutely valueless. But it is not worth spending huge amounts of money on something that has a perceived value when it is clear that it’s not quite good at generating revenue for the business as everyone believes. Social media and social media marketing can be useful, but just because there’s the possibility that it does not guarantee this insane, amazing success, especially out of nowhere.

A 100 people liking your new product launch in the first 30 seconds does not mean a hundred people bought what you showed them. It doesn’t even mean 50 did. It could be ten or less. So, we have determined Facebook likes aren’t everything and do not determine the success and failure of a business today. They matter in terms of social media engagement and interaction. Facebook likes helps in determining stuff like demographics, interest in certain products and monitoring your overall numbers. Facebook may not generate instant sales or instant revenue, but if you act smart and know what you are doing, you can make these likes work for you. If you can’t, consider hiring Facebook advertising services.

If you are planning to launch a product in the coming months, you can create teasers about it on social media and use it to make a judgement call on how the product will be received amongst the audience. This is where Facebook likes can be used for engagement judgement and see how interested your audience are. You can do some hypothetical posts and see how the community reacts – who loves your posts and who responds to it. These numbers can be used to gauge how well you think your product will perform in the market.

Facebook likes do not tell the entire story! Please don’t rely on them too much or think that they are everything as they are proven to be the exact opposite. If you would love to learn more, you can talk to Facebook advertising experts like us at ValueHits. Give us a call for a free consultation.