Is Off-Page SEO Really Essential?

For a newbie, it is often confusing to understand the difference between off-page and on-page SEO Services. Off-page SEO is the approach to improving the offline presence of your website through social media, links, content, and more. When it comes to off-page SEO, it’s not just about link building, there’s so much to it. As Neil Patel mentioned in one of his blogs brand mentions are the vital element of off-page search signals, and all of this is done to impress the search engine giant, Google. If you are sure to add some valuable links directing to your pages, search engines will assume that you have some really good content to share with your users.

What Is Off-Page SEO?

Off-page SEO is the work you do online for your business outside your website to boost your SEO rankings. This refers to activities such as social media, link building, blogs, articles, content, bookmarking, videos, content, etc. On-page is doing work on the site, while off-page means doing the work off the site. For instance, sharing a video to another website or sharing a PowerPoint presentation to slide-share sites is off-page promotion.

Benefits Of Off-Page SEO

With the right techniques, you can reap the following benefits of off-page SEO are listed below

Improved Page Rankings

Page rank is a number between 0 and 10 which indicates the ranking of your webpage on the search engine. Google uses this ranking algorithm to show the most relevant pages on the first page of the search engine. Off-page can help you improve your page ranking and provide better business visibility.

Better SERPs

Don’t get confused between SERP and Page Rank. These are two completely different terms that are often mistaken to be the same thing. While page rank is ranking between 1 and 10 on a search engine, SERP stands for Search Engine Ranking Page which shows your overall ranking on the search engine based on keyword search. For instance, if you search ‘digital marketing agency’ and you find your website no. 5 on the first page, then your SERP is 5 on that specific keyword.

Increased Online Visibility

Better ranking in the search engine improves your online visibility thus giving you more visitors, better web traffic, and increased social mentions. This can help you bring new customers and prospects to generate business revenue.

Off-page SEO is an essential part of your online marketing strategy. Implementing the approach ideally into your SEO strategy can be very beneficial for your business. So it’s time you take off-page SEO seriously if you want to improve your business online.